The Goods: Live Hard, Sell Hard

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Some directors push the envelope of good taste in a desperate attempt to snag the young male demographic. That never works. Exhibit A: The Ugly Truth.

Others simply take their jokes to the next level in a fearless cavalcade of T, A, and insults. It works, because it's funny.

Goods star Jeremy Piven may be interchangeable with Truth stud Gerard Butler, but they're working with vastly different material. Butler's film was formulaic and tedious, and the R-rated bits felt forced. Piven and his supporting cast -- yes, this is a one-man vehicle -- simply goes way over the top with every joke in a simple story.

This is Animal House on a used car lot. It's funny and smart, and not PC at all.

Stay home if you're thin-skinned. This movie serves up insults to everybody, whether you're a woman or a man, Asian or black, war veteran or nerdy musician. No punches are pulled, ever.

When The Goods hits the DVD market, I expect it to be a cult favorite at frats and bachelor parties. It's perfect fare for a night of beer and Buffalo wings with the guys.